Technology
We have been at the forefront of technology innovation for three decades
Our approach is proven – we know how to influence all types of technology stakeholders that range from analysts to consumers to CIOs. Our programmes include corporate reputation and issues management, digital communications, sales demand generation and product campaigns, government relations and other services.
In 2010, The Holmes Report crowned Waggener Edstrom, ‘ Technology Agency of the Decade’ and PR Week named us a digital frontrunner and agency to watch.
Analyst relations (AR) is an untapped sales channel for many technology companies. Our AR services include:
- Analyst Tiering and Service Level Agreements
- Field Enablement and Sales Support
- Perception Audits and Trackers
- Reputation and Relationship Management
- Thought Leadership Forums
Featured Clients:
“According to inputs from the sales teams, BMC’s PR programme has clearly made a major impact in accelerating the customer value conversation. Instead of our sales teams spending time on; “BMC who and why?”, the conversations now start with “BMC, here are my needs, let’s discuss how you can help me.”
Mark Stouse, Global Communications Director,
BMC Software
