Sectors

Our global reach and local understanding ensure that you get the right people and best resources to help build influence, wherever you or your customers may be.
Our consultants are specialists in the Energy & Renewables, Healthcare, and Technology sectors – current clients range from Abbot and Canadian Solar to Microsoft and Shire. We understand who the influencers are in our target sectors – across media, industry analysts, government and other stakeholders – and have developed a blend of services to help our clients gain profile and mindshare in these complex influencer landscapes.
We communicate to influence – through storytelling – to help our clients overcome any business challenge: driving sales, enhancing corporate reputation, reaching new audiences and markets, managing a crisis and much more. Our services are delivered across traditional and digital channels and include:
- Brand management – creativity and science are combined with our storytelling approach that is built upon our unique methodologies including Master Narrative and Hearts Minds & Momentum
- Corporate reputation and issues management – from corporate responsibility to executive profiling to digital monitoring and crisis comms our corporate leaders have helped all sizes and types of organisations
- Digital communications – our services are delivered across all digital channels including social media and range from multimedia design to community building and engagement. We have a family of software tools including our recently launched Twitter analysis platform, Twendz Pro
TM - Influencer relations – successful public relations depend on much more than media relations We shape our campaigns around stakeholder profiles across all delivery channels
- Analyst relations – our global team of specialists represent technology companies including Microsoft and Hitachi Data Systems across the globe. Whitepaper: AR for sales
- Government Relations – our expertise is based on understanding the influence that our clients need to exert around regulation and policy
- Research and measurement – our researchers complement our unique campaign management and measurement tools to give our clients an intelligent 360 degree view of brand performance
Our tactical services are wide ranging and include:
- Blogging and podcasting
- Broadcast PR
- Cause-Related and Community Based Marketing
- Case study programmes
- Event services
- Executive comms and thought leadership
- Market research and influencer profiling
- Media relations and media training
- Messaging and storytelling
- Product launches and campaigns
- Writing services including speech writing, press releases and website copywriting