WE in the News
Interview: Matt Reid, Waggener Edstrom
June 25th, 2009 - PRWeek - PRWeek news editor Rose Gordon speaks to Matt Reid, EVP, WE Social Innovation and Global Public Affairs about the agency's new study, "The Opportunity (and risk) in Doing Good: Consumer views on the role of business in society."
Survey: 86% Feel Corporations Can Address Social Issues
June 23rd, 2009 - PRNewser - Despite the flood of corporate scandals and mounting pressures of a recession which have both eroded trust in big business, an overwhelming percentage of consumers feel that for-profit businesses can address social issues according to the results of a poll released by WE.
The Risk in Doing Good: The PR Challenges of Communicating Business Responsibility in the New Social Economy
June 23rd, 2009 - Daily ’Dog - WE Social Innovation and Public Affairs EVP Matt Reid discusses corporate responsibility as a significant opportunity, even a requirement, for business today and the risk if those engagements are poorly designed or poorly communicated.
Waggener Edstrom Names Mahlmann to Studio D Team
June 21st, 2009 - The Holmes Report - Waggener Edstrom Worldwide has hired David Mahlmann as vice president of experience design for its WE Studio D digital group.
PR Firms Find Going Green Generates Green: New Ways to Align Revenues with What’s Right
June 16th, 2009 - The Firm Voice - In an article about how important it is for companies to be green, WE’s Executive VP of WE Social Innovation and Global Public Affairs says, “If there is no planet, there is no business.”
Toshiba selects Waggener Edstrom
June 11th, 2009 - Bulldog Reporter - Toshiba America Consumer Products, LLC, based in Wayne, NJ, announced it has selected WE as agency of record for its North American television and digital A/V products.
Toshiba selects WE as AOR
June 10th, 2009 - PRWeek - Toshiba America Consumer Products has selected Waggener Edstrom as its AOR following a competitive bid for the company’s television and digital A/V products.
PRWeek Insider – Jennifer Houston is the Guest Blogger for the week
June 5th, 2009 - PRWeek - WE’s Senior Vice President and Global Lead of WE Studio D® is the PRWeek Insider, Jennifer Houston, authored three blog entries for the week: “Will Tweet for flowers….and Truth,” “Return on Influence,” and “The Vera Wang Pig.”
WE Alliance Interview: Nick Leighton, CEO, NettResults
June 1st, 2009 - Founder and CEO of leading independent agency in the Middle East, Nettresults and co-author of ‘Crisis! What Crisis?’, is one of the first Waggener Edstrom’s alliance partner. Find out more about him now…and follow him on twitter!
Newsmaker: Simon Sproule crafts a new story for Microsoft
June 1st, 2009 - PRWeek - In a profile of Simon Sproule, Microsoft’s new Vice President of Communications, Frank Shaw, president of the Microsoft account at WE, shares that he believes that the storytelling abilities of this new executive will be an asset to the company.
