WE in the News
MASTER CLASS: How do you best incorporate offline experiences into social media strategy?
May 1st, 2010 - PRWeek US - WE's Jennifer Houston weighs in on PRWeek’s Master Class panel discussing “How do you best incorporate offline experiences into social media strategy?”
2010 Agency Business Report: Waggener Edstrom Worldwide
May 1st, 2010 - PRWeek US - WE is featured in PRWeek's 2010 Agency Business Report.
The view from women CEOs
May 1st, 2010 - PRWeek US - Melissa Waggener Zorkin was featured, alongside four others, in an article about women CEOs, in PRWeek US.
Waggener Edstrom launches social integration products
April 14th, 2010 - PRWeek US - PRWeek US covers the launch of the Social Influence System and News Stream, noting these products are “designed to help clients coordinate digital and social media efforts companywide.”
Sentiment Analysis: ‘A Powerful Tool to Uncover Trends, But Humans Are Still Needed to Dig Below the Surface’
April 14th, 2010 - Media Bistro/PRNewser - Media Bistro/PRNewser covers the Sentiment Analysis Symposium in New York, where a panel of PR executives (including WE's Karla Wachter) evaluated methods of evaluating online and social media content.
Whitepaper: Say “No” to Zombie Social Media Marketing
April 13th, 2010 - Waggener Edstrom Worldwide - How to bring sustainable (integrated) digital communications to life.
WE formalizes interim leadership changes
April 2nd, 2010 - PRWeek US - PRWeek US covered recent leadership changes at WE, highlighting the updated roles of Pam Edstrom, Claire Lematta, Marianne Allison and Kent Hollenbeck.
Microsoft maintains its consumer focus in holiday Windows display
April 1st, 2010 - PRWeek US - A case study in PRWeek US highlights the Windows 7/Saks Fifth Avenue holiday windows campaign.
PR Innovation of the Year 2010
March 12th, 2010 - PRWeek US - PR Week US awards twendz with PR Innovation of the Year at the 2010 PR Week Awards.
Waggener Edstrom opens in South Africa after Microsoft win
March 11th, 2010 - PR Week UK - PR Week UK covers the opening of Waggener Edstrom Worldwide's first African office in Johannesburg, South Africa, noting the addition of general manager Marcus Sorour, and the office's first client win.
