Press Releases
Waggener Edstrom Worldwide Expands Healthcare Practice With New Senior Talent
SEATTLE — JULY 14, 2010 — Global integrated communications agency Waggener Edstrom Worldwide (WE) today announced that Aimee Corso and Brian Bogie have joined the firm to strengthen and support expansion of its growing Healthcare practice. Corso joins as a senior vice president in the Portland, Ore., office and Bogie joins as a senior account director in the Boston office.
“The complexity of today’s healthcare market necessitates client service that is steeped in real-world experience and embraces the changes occurring in communications,” said Jenny Moede, executive vice president, Waggener Edstrom Worldwide. “Aimee and Brian add valuable industry knowledge that spans the pharmaceutical, medical device, biotechnology, payer, provider and healthcare IT sectors. Their combined experience across the industry continuum will strengthen and add new capabilities to our work with companies driving innovation and confronting the global evolution of healthcare.”
Corso joins WE from WCG (formerly WeissComm). With 20 years of healthcare experience, she has developed and executed some of the industry’s most successful campaigns targeted at key stakeholders such as physicians, patients, advocates, the public, investors and business-to-business collaborators. The breadth of her experience spans integrated marketing including digital strategy development, data communications, global product launches, corporate communications, issues management, and crisis management and response.
Previously she spent a decade at leading healthcare agency FischerHealth/Porter Novelli where she was a partner and leader of the industry’s first dedicated medical devices and diagnostics practice. Corso possesses a deep understanding of healthcare delivery and scientific discovery garnered through her previous role as vice president of Strategic Planning and Marketing at St. Vincent Medical Center in Los Angeles, and her early career work as a pre-clinical research assistant.
Bogie joins WE from Schwartz Communications, where he was director of the Health Technology Practice. While at Schwartz, his focus included public, analyst, government and customer relations, social media engagement, speaking and awards programs, and crisis communications. His work included strategy and support for the acquisition of several leading health technology companies, including TriZetto’s acquisitions of CareKey and QCSI; Misys Healthcare Systems’ acquisition of Amicore; and the Allscripts merger with Misys Healthcare Solutions.
Previously Bogie worked as a sales and marketing manager for Remtec Inc. in Norwood, Mass., from 1995 to 2000, where he managed the sales, marketing and communications functions for the leading manufacturer of electronic packaging solutions for hybrid technologies, including medical device, military and commercial products.
Bogie is a Boston native who holds a bachelor of arts in economics from Stonehill College and a master of sciences in management from Lesley University. He will report to Senior Vice President Colleen Beauregard, co-founder of the Healthcare practice
“The convergence and changes happening in healthcare related to technology, policy and growing consumer engagement make it a critical time to leverage Waggener Edstrom’s depth of experience in healthcare and technology,” Beauregard said. “By adding Brian and Aimee and drawing on our agency’s recognized leadership in digital strategy and our growing public affairs teams in Washington, D.C., and Brussels, we believe we offer a compelling suite of services for healthcare companies and look forward to continued growth of our Healthcare practice.”
For more information, press only:
Brooke Preston, Waggener Edstrom Worldwide, (503) 443-7255, bpreston@waggeneredstrom.com
About Waggener Edstrom Worldwide
Waggener Edstrom Worldwide (WE) is a global, integrated communications agency. For more than 25 years, the independently owned firm has developed strategic communications programs for innovative and world-changing clients, working to influence markets, inspire people and improve lives. In 2009, WE was named one of Oregon Business' 100 Best Companies to Work For. WE was also named European Technology Agency of the Year in 2008 and Best Large Agency to Work For by the Holmes Report in 2006. WE has earned numerous honors for its outstanding work on behalf of clients, for its exceptional people and for its innovation in communications. The agency has more than 800 employees in 16 offices around the world, and its 17 Global Alliance partners expand the agency's reach to 30 additional international markets. WE has six global practices: Consumer Marketing, Corporate Communications, Healthcare, Public Affairs, WE Social Innovation and Technology, along with its digital strategies group, WE Studio D™. More information can be found at WaggenerEdstrom.com.
Waggener Edstrom, Innovation Communications and WE Studio D are either registered trademarks or trademarks of Waggener Edstrom Worldwide Inc. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
