By Eric Berto
As a communications professional, one of the best parts of my job is getting to tell a story. Being able to connect the information that our clients have with customers, media and analysts that are looking for the latest innovation or product announcement is why I log on every day.
In an age where everybody is an influencer, being able to tell a story well is essential. The adage “it’s not what you say; it’s how you say it” has been redefined. The words you use are now as vital as the medium you use to convey the message. Gone are the days of issuing a press release and relying upon the nation’s media to tell your story for you. Instead, we can instantaneously shape the day’s news events simply by posting to Twitter or Facebook. Real-time communications is an essential part of the overall integrated communications landscape.
In a few weeks, I’ll have the honor of presenting an hour-long workshop at the upcoming BlogWorld & New Media Expo in Los Angeles. On Friday, Nov. 4, I will be presenting Real Time Content In No Time: How to create and manage a content strategy that is nearly real time to show that a content strategy does not have to be created three months in advance in order to be effective. By utilizing search trends, emerging social trends and analytics, it is possible to create a multichannel communications strategy that reaches your audience and influences it to act — regardless of the timeframe.
Here at Waggener Edstrom Worldwide, we have the opportunity to work with innovative companies to tell great stories in the moment. But those stories, even though they were created in real time, couldn’t have happened without advance planning and strategy.
I’ll be talking more about this in the coming weeks, but for now, I want to invite you to join me Nov. 3–5 at the Los Angeles Convention Center for BlogWorld. If you do want to register for the conference, you can use my special code: BWEVIP20 when you sign up to get 20% off of ANY pass (that means $300 off of the full access pass). So, go register now and I’ll see you in LA!